I focused on building brand identity for Off the Scale Vintage over the past few months. I managed to collaborate with photographers, stylists, models and students, which is an extraordinary experience for me.
Started from June, I came up with an idea about new website with lookbooks - a refurbishment of the brand, so I looked for a few contacts to bring things together. I created 3 lookbooks which are 3 different fashionable eras: 70s, 80s and 90s.
Each look have at least 3 outfits to present the vibes of that style, I was trilled to have friends and workmates to help me through the process. From researching, sourcing, budgeting, planning etc, all done by myself (was very PROUD!).
See more: http://offthescalevintage.com
Project Manager and Website by me
Art Direction: Bryan Lee
After 2 months of all the hard work, I organised a launch event for the website, with teas and cake of course and I would say she made the best cake in Brum! (Provided by Lil's Parlour).
Also, we have blog posts about our event!